By Thane Johnson
There is no one-size-fits-all online marketing plan for businesses. In fact, your online marketing plan needs to be integrated with your overall business marketing strategy. That said, there are three broad strategies you can employ for your online presence.
The decision to undertake any of the three broad online marketing plans depends, of course, on your business goals and how you expect to utilize your website to grow your business.
They are: 1) no online marketing plan, 2) typical business with no e-commerce aspect, and 3) e-commerce business.
No Online Marketing Plan
Despite what some online marketing experts say, it is possible to just have a website with no online marketing plan. For example, a well-coded website with a solid built-in search engine optimization focus can be sufficient for many business. For example, a bakery in a small town with limited online competition probably does not need to devote significant resources to online marketing if the original website was made with a design and content that is conducive to good online visibility through organic searches.
Another example would be a business that expects to get the vast majority of its web visitors through references to the website in print or other media. If most of the expected traffic is type-in; that is, through visitors knowing of the website address and typing it in, there is little need to have a moderate or strong online marketing plan. Again, a small, local business in a non-competitive marketing would fit this description. Continue Reading
