By David Bain

When it comes to devising an internet marketing plan, there’s some good news and some bad news. The good news is that internet marketing is so incredibly cheap that it’s practically free, and in some cases, it actually IS one hundred percent free. Now, the bad news is that BECAUSE it’s so cheap, it’s incredibly competitive. Think of the Superbowl ads for a moment. They’re incredibly useful if you have the money simply because not everybody has the money. This makes it sort of an exclusive club. If you could advertise during the Superbowl for free, it wouldn’t be such a big deal.

Coding and Content

Advertising online really comes down to the content. In an atmosphere where all advertising is equally visible, the trick isn’t just being visible, the trick is making people WANT to look at your content. Everyone talks about viral videos these days, because a thirty to sixty second video that’s funny or exciting or just plain weird enough is the sort of advertising that works itself. People show their friends, those friends show their friends and so on. Provide good, useful, or at least entertaining content.

Syndication

Syndication simply casts a wider net. If you set up an SEO page on an eZine, that’s great and all, but you should also link to it through all your social networking pages. Get a coder or some software to update dozens of different sites and sources at once, because…

You Can’t Rely on One Source of Traffic

If you make a viral video, don’t just put it on the one site where you debut it, put it on EVERY video sharing website. Link to it everywhere, your social sites, any message board or forum you frequent. Link to your content all over the web. Once it goes viral, that’ll do the work for you, but until then, you need to put in the footwork and spread your content all over the internet.

Be Sociable!

Embrace these new social networking sites, post updates from your phone to keep people reading, make friends online. Everybody’s posting content these days, so why should they look at yours and not the next person’s? Because you’re their buddy! Successful internet marketing means building relationships to keep people coming back. They say on the social networking sites that good content helps, but what you really need to do is comment, “reTweet”, and subscribe, subscribe, subscribe.

These are, in a broad sense, the steps to take to launch a successful campaign. However, you can’t simply follow these and expect guaranteed results. The truth is that the most successful internet marketing campaigns have been those launched by innovators, people with new ideas. If you see an angle nobody’s explored yet, go for it. If you have a great idea that just hasn’t been tested, test it. Again, internet marketing is so cheap it’s practically free, so some new viral video strategy that pops into your head… It’s a low-risk experiment, so just keep trying different things and see what works.

Internet marketing consultant David Bain is author of the 200-page free-to-download “13 Pillars of Internet Marketing” eBook and founder of the 26-Week Internet Marketing Plan.

Article Source: http://EzineArticles.com/?expert=David_Bain