By David Bain
When it comes to devising an internet marketing plan, there’s some good news and some bad news. The good news is that internet marketing is so incredibly cheap that it’s practically free, and in some cases, it actually IS one hundred percent free. Now, the bad news is that BECAUSE it’s so cheap, it’s incredibly competitive. Think of the Superbowl ads for a moment. They’re incredibly useful if you have the money simply because not everybody has the money. This makes it sort of an exclusive club. If you could advertise during the Superbowl for free, it wouldn’t be such a big deal.
Coding and Content
Advertising online really comes down to the content. In an atmosphere where all advertising is equally visible, the trick isn’t just being visible, the trick is making people WANT to look at your content. Everyone talks about viral videos these days, because a thirty to sixty second video that’s funny or exciting or just plain weird enough is the sort of advertising that works itself. People show their friends, those friends show their friends and so on. Provide good, useful, or at least entertaining content.
Syndication
Syndication simply casts a wider net. If you set up an SEO page on an eZine, that’s great and all, but you should also link to it through all your social networking pages. Get a coder or some software to update dozens of different sites and sources at once, because… Continue Reading
